Design concepts

Seven starting points, none of them a template.

Every industry has a look its websites default to. We built the opposite of each one, then named them for the people who work in them. These are real rendered pages, not pictures of pages.

Dental and orthodontic

The Chairside

What that industry does. The crowd: cyan gradients, a stock patient in a chair, six tooth icons and a counter that ends in a plus sign.

What we would do. Ours: warm espresso and brass, a real operatory, and a booking card sitting on the first screen. A membership plan priced monthly for the uninsured, and before-and-after results instead of claims.

The Chairside, a full homepage concept for dental and orthodontic
Custom homes and contracting

The Blueprint

What that industry does. The crowd: black and safety orange, a crane at sunset, and WE BUILD DREAMS set in condensed capitals.

What we would do. Ours: sand and black, the finished house rather than the jobsite, and a spec table under the hero stating budget range, service area and typical timeline. Nobody in this market answers those three questions first.

The Blueprint, a full homepage concept for custom homes and contracting
Plumbing, heating and electrical

First Call

What that industry does. The crowd: yellow and navy, a smiling technician under a sink, four identical service icons.

What we would do. Ours: built for someone standing in an inch of water. The quote widget is in the hero, the symptoms are written the way a homeowner says them, and the maintenance plans are priced monthly because that is the recurring revenue.

First Call, a full homepage concept for plumbing, heating and electrical
Roofing and exteriors

Storm Ready

What that industry does. The crowd: navy and orange, a house at dusk, and Reliable Roofing You Can Trust.

What we would do. Ours: published starting prices, which almost nobody in this trade will do. A symptom grid for people who do not know what is wrong yet, plus certifications and a real service area.

Storm Ready, a full homepage concept for roofing and exteriors
Law and professional services

Chambers

What that industry does. The crowd: navy and gold, courthouse columns, a gavel, and somebody in a suit with their arms folded.

What we would do. Ours: cream and ink set like a book. Practice areas named as the situation people arrive with, a confidential enquiry route for the ones who cannot call during office hours, and a straight answer on what waiting costs.

Chambers, a full homepage concept for law and professional services
Medical aesthetics and skin

The Treatment Room

What that industry does. The crowd: pink gradients, script fonts and heavily retouched stock faces.

What we would do. Ours: an asymmetric magazine collage in warm neutrals. The treatment list with real starting prices and a calendar are the engine of the page, and the care pathway sells the method rather than the machine.

The Treatment Room, a full homepage concept for medical aesthetics and skin
Landscaping and outdoor living

Curb Appeal

What that industry does. The crowd: green gradients, leaf icons and Transform Your Outdoor Space.

What we would do. Ours: deep forest and cream, with the photography doing the arguing. Seasonal plans priced monthly, and a problem line that says what the homeowner is actually feeling.

Curb Appeal, a full homepage concept for landscaping and outdoor living

Questions about these designs

Are these designs templates I would be buying?

No. They are concepts we built to show how a site for your industry could look and work. Your build is designed for your business, your photos and your services. The concepts exist so you can see the standard of work before you pay for anything.

Can I get one of these in my own colours and branding?

Yes. That is what they are for. Pick the one closest to how you want to be seen and we build your version of it, using your brand, your photography and the services you actually sell.

Why is each concept designed differently by industry?

Because a dental clinic and a roofing company are not selling the same thing. A clinic needs calm and easy booking. A roofer needs to look reliable in an emergency and be one tap from a phone call. Designing them the same way is why so many local sites feel interchangeable.

What if my industry is not shown here?

Get in touch anyway. These are the industries we have concepts ready for, not the limit of who we work with. We take one client per industry in the Kelowna area, so it is worth asking early whether yours is still open.

Want one of these in your colours?

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